Free tools

Rates Calculator.

A starting point for pricing your next deal, for influencers and UGC creators alike. Fill in the details and get a suggested range, not a single number, so you keep room to negotiate.

Content type

Follower count (this platform)

Engagement rate (%)

Usage rights

Brand wants whitelisting (running ads from your handle)

Exclusivity

Suggested rate

$250–$500

for one instagram reel

EngagementAverage

Usage rightsOrganic only (no paid usage)

ExclusivityNone

This is an estimate to give you a starting point and a negotiating range, not a guarantee or an industry standard. Real rates vary by niche, region, brand budget, and your own track record. Want to go deeper? Read the pricing guide.